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Why It Matters: Clarity Reduces Friction AWeber Conducted A Study To Determine What Kinds Of Email Subject Lines Performed Best. They Tested 20 Subject Lines, Sent To A List Of Over 45,000 Subscribers And Found That Clear Subject Lines Out Performed Catchy Ones By 366 Percent. Overall, Maintaining Clarity Is A Good Policy For Any Experience, And The Principle Holds True For Confirmation Emails From The Subject Line, To The CTAs And Everything In Between. Be Clear With Your New Subscribers (potential Customers) About How You'll Communicate With Them, What They've Subscribed To And What Value You Hope To Add With Your Email Communications.

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