Olivier J. Blanchard Quotes

Ultimately, The Purpose Of A Certification Is To Establish A Particular Level Of Proficiency In A Discipline. Unfortunately, "social Media" In And Of Itself, Is Not A Discipline. Digital Crisis Management, On The Other Hand, Is. So Are Digital Customer Service And Online Community Management. This Means That A Certification Program That Focuses On Social Media Without Addressing Each Specific Business Function Adapted To Social Media Won't End Up Certifying Anyone In Much Of Anything.

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