Chip Heath Quotes

So, A Good Process For Making Your Ideas Stickier Is: (1) Identify The Central Message You Need To Communicate - Find The Core; (2) Figure Out What Is Counterintuitive About The Message - I.e., What Are The Unexpected Implications Of Your Core Message? Why Isn't It Already Happening Naturally? (3) Communicate Your Message In A Way That Breaks Your Audience's Guessing Machines Along The Critical, Counterintuitive Dimension. Then, Once Their Guessing Machines Have Failed, Help Them Refine Their Machines.

Related Authors

• Chelsea Kane
• Gordon Banks
• Helen Hiorns
• Henry Corbin
• Jim Messina
• John Bevere
• John Cullum
• Robin Sacredfire
• Sarah Mahoney
• Steve Inskeep
• Stevenson Willis
• Sunny Singh

Related Topics

• Quotes About Lawlessness

  Ours is peculiarly an age of irreverence, and as the consequence, the spirit of lawlessness, which brooks no restraint and which is desirous of casting off everything which interferes with — Arthur W. Pink

• American Literature Famous Quotes

  I have never had the lust to meet famous authors; the best of them is in their books. — Michael Gold

• Ankh Morpork Quotes

  Might have just been an innocent bystander, sir,' said Carrot 'What, in Ankh-Morpork?' 'Yes, sir.' 'We should have grabbed him, then, just for the rarity value — Terry Pratchett

• Ijaw Quotes

  We were the Fon, the Ibo, the Hausa, the Ashanti, the Mandinka, the Ewe, the Tiv, and the Ga. We were the Fante, the Fulani, the Ijaw, the Mende, the — Daniel Black

• When She Gone Quotes

  She had realized something over the recent months: it didn't matter who you were or what you'd accomplished in life; none of that mattered when tragedy struck. You had no — Lindy Zart