George Lakoff Quotes
Physical. In Other Words, We Are Understanding One Thing In Terms Of Something Else Of The Same Kind. But In Conventional Metaphor, We Are Understanding One Thing In Terms Of Something Else Of A Different Kind. In "Inflation Has Gone Up," For Example, We Understand Inflation (which Is Abstract) In Terms Of A Physical Substance, And We Understand An Increase Of Inflation (which Is Also Abstract) In Terms Of A Physical Orientation (up). The Only Difference Is Whether Our Projection Involves The Same Kinds Of Things Or Different Kinds Of Things.
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