William Zinsser Quotes

Nouns Now Turn Overnight Into Verbs. We Target Goals And We Access Facts. Train Conductors Announce That The Train Won't Platform. A Sign On An Airport Door Tells Me That The Door Is Alarmed. Companies Are Downsizing. It's Part Of An Ongoing Effort To Grow The Business. "Ongoing" Is A Jargon Word Whose Main Use Is To Raise Morale. We Face Our Daily Job With More Zest If The Boss Tells Us It's An Ongoing Project; We Give More Willingly To Institutions If They Have Targeted Our Funds For Ongoing Needs. Otherwise We Might Fall Prey To Disincentivization.

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