Jane Mayer Quotes

Noble Again Chose Larry McCarthy, The Veteran Media Consultant Who Was Known For His Ability To Distill A Complicated Subject Into A Simple, Potent, And Usually Negative Symbol. McCarthy Had A Reputation For Being A Particularly Shrewd Consumer Of O, Or Opposition Research On The Rival Candidates He Was Targeting. He Often Honed His Ads Using Polls, Focus Groups, Micro-targeting Data, And "perception Analyzers" - Meters That Evaluated Viewers' Split-second Reactions To Demo Tapes. McCarthy

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