David Ogilvy Quotes

Most Readers Look At The Photograph First. If You Put It In The Middle Of The Page, The Reader Will Start By Looking In The Middle. Then Her Eye Must Go Up To Read The Headline; This Doesn't Work, Because People Have A Habit Of Scanning Downwards. However, Suppose A Few Readers Do Read The Headline After Seeing The Photograph Below It. After That, You Require Them To Jump Down Past The Photograph Which They Have Already Seen. Not Bloody Likely.

Related Authors

• A.D. Miller
• Adam Dennis
• Alison Doody
• Brian Vickers
• Courtney C. Stevens
• Dan Pfeiffer
• Dick Vermeil
• George J. Thompson
• Igor Markevitch
• John Galliano
• Leslie Howsam
• Mel Straw

Related Topics

• Quotes About Crazy Best Friends

  Sara, I didn't realize you were so crazy," Evan noticed. Sara just smiled in return and hopped away to find her new friends. "Did you know she was like this?" — Jennifer L. Armentrout

• Quotes About Sense Of Adventure

  Life was full of adventure: I learnt the smell of danger - I've got a sixth sense for it now. We're homesick for it, some of us; it's called the — Svetlana Alexievich

• Never Expect From You Quotes

  But I know now that you can't expect anything from anybody. If somebody loves you, it's because he wants to. And it's never because it's what he's supposed to do. — Cynthia Rylant

• Not Seeing You For A Day Quotes

  In those years I did not care to enjoy sex, only to have it. That is what seeing Alex again on Fifth Avenue brought back to me - a youth — Elizabeth Hardwick

• Phyllis Naylor Quotes

  Happiness is wanting what you have. — Phyllis Reynolds Naylor