Charles Duhigg Quotes
Moreover, The Reward, As Hopkins Envisioned It, Was Even More Enticing. Who, After All, Doesn't Want To Be More Beautiful? Who Doesn't Want A Prettier Smile? Particularly When All It Takes Is A Quick Brush With Pepsodent? HOPKINS'S CONCEPTION OF THE PEPSODENT HABIT LOOP After The Campaign Launched, A Quiet Week Passed. Then Two. In The Third Week, Demand Exploded. There Were So Many Orders For Pepsodent That The Company Couldn't Keep Up. In Three Years, The Product Went International, And Hopkins Was Crafting Ads In Spanish, German, And Chinese. Within A Decade, Pepsodent Was One Of The Top-selling Goods In The World, And Remained America's Best-selling Toothpaste For More Than Thirty Years.2.10,2.11
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