Jessica Livingston Quotes
Livingston: Some Aspects Of Business Turned Out To Be Less Of A Mystery Than You Had Thought. What Did You Find You Were Better At Than You Thought? Graham: I Found I Could Actually Sell Moderately Well. I Could Convince People Of Stuff. I Learned A Trick For Doing This: To Tell The Truth. A Lot Of People Think That The Way To Convince People Of Things Is To Be Eloquent - To Have Some Bag Of Tricks For Sliding Conclusions Into Their Brains. But There's Also A Sort Of Hack That You Can Use If You Are Not A Very Good Salesman, Which Is Simply Tell People The Truth. Our Strategy For Selling Our Software To People Was: Make The Best Software And Then Tell Them, Truthfully, "this Is The Best Software." And They Could Tell We Were Telling The Truth. Another Advantage Of Telling The Truth Is That You Don't Have To Remember What You've Said. You Don't Have To Keep Any State In Your Head. It's A Purely Functional Business Strategy. (Hackers Will Get What I Mean.)
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