David Halberstam Quotes

Krandall Had Recently Done A Paper Entitled "The Decline Of Ford's Market Share," A Serious, Pessimistic Warning That He Had Reason To Believe Had Never Reached Henry Ford. So Krandall, Who Was Thinking Of Retiring Anyway, Seized This Opportunity To Confront A Boss He Rather Liked. The Ford Company, He Told Ford, Was Not Equipped To Deal With The Japanese Challenge. Not Only Was It Doing Poorly, He Said, But It Might Not Be Able To Hold Its Existing Share In The Future. Krandall Had Suspected A Short, Testy Answer, But Instead Ford Looked At Him And Agreed. "It May Not Be Long," He Said, "before We're Selling Not Just Cars But Apples.

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