Malcolm Gladwell Quotes
It Would Be A Mistake, However, To Think That Connectors Are The Only People Who Matter In A Social Epidemic. Roger Horchow Sent Out A Dozen Faxes Promoting His Daughter's Friend's New Restaurant. But He Didn't Discover That Restaurant. Someone Else Did And Told Him About It. At Some Point In The Rise Of Hush Puppies, The Shoes Were Discovered By Connectors, Who Broadcast The Return Of Hush Puppies Far And Wide. But Who Told The Connectors About Hush Puppies? It's Possible That Connectors Learn About New Information By An Entirely Random Process, That Because They Know So Many People They Get Access To New Things Wherever They Pop Up. If You Look Closely At Social Epidemics, However, It Becomes Clear That Just As There Are People We Rely Upon To Connect Us To Other People, There Are Also People We Rely Upon To Connect Us With New Information. There Are People Specialists, And There Are Information Specialists.
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