Michael Blanding Quotes

In His 1903 Book 'Psychology Of Advertising', [Walter Dill Scott] Argued That 'the Effect Of Modern Advertising Is Not So Much To Convince As To Suggest.' So-called Reason-why Advertising Was A Blunt Instrument Compared With 'atmosphere Advertising', Which Would Associate A Product With The Viewer's Subconscious Desired: To Be Well Liked, To Be Healthy, To Possess, To Succeed.

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