Gabriel Aluisy Quotes

If You Decide To Discount Your Product, You Are Cheapening It In The Eyes Of The Consumer. You Are Setting A Dangerous Context By Which It Will Always Be Measured, Even If Only Subconsciously. If A Consumer Can Buy Something For 50% Off The "normal" Price, At Best They'll Forever Know They're Not Getting A Deal At Full Price. At Worst, They'll Think Of That Product As Not Worth The Price. That's Not A Good Place To Be, And Its A Poor Long-term Strategy.

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