James C. Collins Quotes
If You Are A Prospective Entrepreneur With The Desire To Start And Build A Visionary Company But Have Not Yet Taken The Plunge Because You Don't Have A "great Idea," We Encourage You To Lift From Your Shoulders The Burden Of The Great-idea Myth. Indeed, The Evidence Suggests That It Might Be Better To Not Obsess On Finding A Great Idea Before Launching A Company. Why? Because The Great-idea Approach Shifts Your Attention Away From Seeing The Company As Your Ultimate Creation.
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