Sheena Iyengar Quotes

I Put Out A Good 10 Different Types Of Drinks For Them And They Just Said, "Oh, Okay, So It's Just One Choice." One Choice? I Gave You Coke, Pepsi, Ginger Ale, Sprite. They Saw That As One Choice. Now Why Was That One Choice? Because They Felt, Well, It Was Just All Soda.

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