Jez Humble Quotes
Having Empathy For Customers And Users Is A Powerful Force. When We Empathize, We Enhance Our Ability To Receive And Process Information.77 Empathy In Design Requires Deliberate Practice. We Must Design Experiments And Interaction Opportunities To Connect With Our Customers And Users In Meaningful Ways And Challenge Our Assumptions, Preconceptions, And Prejudices. We Need To Assume The Role Of An Interested Inquirer, Trying To Understand The Challenges They Experience.
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