Peter F. Drucker Quotes
For The Existing Enterprise, Whether Business Or Public-service Institution, The Controlling Word In The Term 'entrepreneurial Management' Is 'entrepreneurial'. For The New Venture, It Is 'management'. In The Existing Business, It Is The Existing That Is The Main Obstacle To Entrepreneurship. In The New Venture, It Is Its Absence. The New Venture Has An Idea. It May Have A Product Or A Service. It May Even Have Sales, And Sometimes Quite A Substantial Volume Of Them. It Surely Has Costs. And It May Have Revenues And Even Profits. What It Does Not Have Is A 'business', A Viable, Operating, Organized 'present' In Which People Know Where They Are Going, What They Are Supposed To Do, And What The Results Are Or Should Be. But Unless A New Venture Develops Into A New Business And Makes Sure Of Being 'managed', It Will Not Survive No Matter How Brilliant The Entrepreneurial Idea, How Much Money It Attracts, How Good Its Products, Nor Even How Great The Demand For Them.
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