Seth Godin Quotes

Fear Of Living Without A Map Is The Main Reason People Are So Insistent That We Tell Them What To Do. The Reasons Are Pretty Obvious: If It's Someone Else's Map, It's Not Your Fault If It Doesn't Work Out. If You've Memorized The Sales Script I Gave You And You Don't Make The Sale, Who's In Trouble Now? Not Only Does The Map Insulate Us From Responsibility, But It's Also A Social Talisman. We Can Tell Our Friends And Family That We've Found A Good Map, A Safe Map, A Map Worthy Of Respect.

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