James Kennedy Quotes
Barry Schlenker's Self-identity Theory (1982) Asserts That Self-presentation Is An Attempt To Control Information About Your Identity Before Real Or Imagined Audiences - Including Yourself. People Try To Provide Explanations Of Their Own Conduct; They Try To Construct An Identity That Is Satisfying To Themselves And That Explains Their Behavior In A Favorable Light. One Of The Criteria Of A Good Explanation Is Believability; That Is, Explanations Must Fit With Existing Knowledge. Schlenker Argues That People Are Not Motivated To Attain Cognitive Consistency As An End In Itself; Rather, They Need To Provide A Believable And Self -beneficial Account Of Their Conduct, And Consistency Is A By-product Of That. The Need To Provide Explanations For Your Conduct Results In The Construction Of An Internally Consistent View Of Reality.
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