Anonymous Quotes
As Much As Possible, Connect Your Offer To The Direct Benefits Customers Will Receive. Like The Alaska Coupon Books, A Compelling Offer Pays For Itself By Making A Clear Value Proposition. What People Want And What They Say They Want Are Not Always The Same Thing; Your Job Is To Figure Out The Difference. When Developing An Offer, Think Carefully About The Objections And Then Respond To Them In Advance. Provide A Nudge To Customers By Getting Them To Make A Decision. The Difference Between A Good Offer And A Great Offer Is Urgency (also Known As Timeliness): Why Should People Act Now? Offer Reassurance And Acknowledgment Immediately After Someone Buys Something Or Hires You. Then Find A Small But Meaningful Way To Go Above And Beyond Their Expectations.
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