David Quotes

An Idea Is Like A Play. It Needs A Good Producer And A Good Promoter Even If It Is A Masterpiece. Otherwise The Play May Never Open; Or It May Open But, For A Lack Of An Audience, Close After A Week. Similarly, An Idea Will Not Move From The Fringes To The Mainstream Simply Because It Is Good; It Must Be Skillfully Marketed Before It Will Actually Shift People's Perceptions And Behavior.

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