Tim Cook Quotes & Sayings

Excellence has become a habit. — Tim Cook

I am confident our best years lie ahead of us and that together we will continue to make Apple the
magical place that it is. — Tim Cook

Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook

Today, we are pleased to announce the biggest advancement in iPhone. — Tim Cook

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. — Tim Cook

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government. — Tim Cook

Never try to fix other people. God does not need to do a bank shot off your lips. — Tim Cook

In the long arc of time, you are only relevant if customers love you. — Tim Cook

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy. — Tim Cook

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC. — Tim Cook

You can't have a back door that's only for the good guys. — Tim Cook

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data. — Tim Cook

Android [dominates] the mobile malware market. — Tim Cook

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. — Tim Cook

Certainly some things that are very good can sometimes be used in a bad way. — Tim Cook

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. — Tim Cook

You are more powerful than you think. — Tim Cook

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose ... It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as other ones. — Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. — Tim Cook

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you. — Tim Cook

That brings us to iPad. We think the iPad is the poster-child of the post-PC world. — Tim Cook

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word. — Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. — Tim Cook

The longer the meeting, the less is accomplished. — Tim Cook

Siri has proven to us that people want to relate to the phone in a different way. — Tim Cook

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life ... Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will. — Tim Cook

To whom much is given, much is expected. I do believe this. It's embedded in me. — Tim Cook

His office is still there, with his name on it. And it will always be there as long as I'm here. — Tim Cook

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook

We pave the sunlit path toward justice together, brick by brick. This is my brick. — Tim Cook

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it. — Tim Cook

Eighty percent of our revenues are from products that didn't exist 60 days ago. Is there any other company that would do that? — Tim Cook

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple. — Tim Cook

Let your joy be in your journey - not in some distant goal. — Tim Cook

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal. — Tim Cook

In the world of cyber security, the last thing you want is to have a target painted on you. — Tim Cook

There's something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. — Tim Cook

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right. — Tim Cook

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible. — Tim Cook

Apple is this great American company that could have only happened here. — Tim Cook

I want to be the pebble in the pond that creates the ripple for change. — Tim Cook

I am who I am, and I'm focused on that, and being a great CEO of Apple. — Tim Cook

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent. — Tim Cook

I am driven by great work and seeing people do incredible things and having a part in that. — Tim Cook

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security. — Tim Cook

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that. — Tim Cook

People are running huge enterprises off of hacking and stealing data. — Tim Cook

I think two people with strong points of view can appreciate each other even more. — Tim Cook

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions. — Tim Cook

We make the best phone, we don't make the most phones. — Tim Cook

It's the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It's what we love to do, it's what we stand for. — Tim Cook

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States. — Tim Cook

Apple Pay is forever changing the way we pay for things. — Tim Cook

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. — Tim Cook

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. — Tim Cook

What makes Siri cool is she has a personality. — Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. — Tim Cook

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at. — Tim Cook

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. — Tim Cook

Discrimination , in all its forms, is bad for business. — Tim Cook

Anything can change, because the smartphone revolution is still in the early stages. — Tim Cook

Creativity and innovation are something you can't flowchart out. Some things you can, and we do, and we're very disciplined in those areas. But creativity isn't one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. — Tim Cook

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption. — Tim Cook

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you. — Tim Cook

I've always hated litigation, and I continue to hate it. — Tim Cook

I don't think Apple has to own a content business. — Tim Cook

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart. — Tim Cook

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. — Tim Cook

An acorn would never brag about giving shade. — Tim Cook

Apple doesn't do hobbies as a general rule. — Tim Cook

You can only do so many things great, and you should cast aside everything else. — Tim Cook

If you want me to do things only for ROI reasons, you should get out of this stock. — Tim Cook

I don't really think anything Microsoft does puts pressure on Apple. — Tim Cook

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there. — Tim Cook

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. — Tim Cook

Apple Watch is the most personal device we've ever created. — Tim Cook

Televisions are devices with screens that things appear on. — Tim Cook

And that's what everyone at Apple is focused on - pushing forward and creating the future. — Tim Cook

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be. — Tim Cook

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me. — Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. — Tim Cook

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy. — Tim Cook

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data. — Tim Cook

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger. — Tim Cook

I dont consider the bloody ROI. — Tim Cook

Our business is not based on having information about you. You're not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they're making money mainly by collecting gobs of personal data, I think you have a right to be worried. — Tim Cook

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. — Tim Cook

I love museums but I don't want to live in one. — Tim Cook

No one should have a key that turns a billion locks. It shouldn't exist. — Tim Cook

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive. — Tim Cook

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that. — Tim Cook

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. — Tim Cook

America is always stronger when we do things together. — Tim Cook

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery. — Tim Cook

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls. — Tim Cook

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. — Tim Cook

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own. — Tim Cook

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. — Tim Cook

A great product isn't just a collection of features. It's how it all works together. — Tim Cook