Sandy Carter Quotes & Sayings

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI. — Sandy Carter

We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web. — Sandy Carter

Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy. — Sandy Carter

We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social. — Sandy Carter

We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company. — Sandy Carter

Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas. — Sandy Carter

If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be? — Sandy Carter

Your social platform will become the motherboard of your business. — Sandy Carter

Social media does not change your culture, it reveals it. — Sandy Carter

In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior. — Sandy Carter