Regis McKenna Quotes & Sayings

Branding is overrated. — Regis McKenna

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry. — Regis McKenna

How do you design the product in a way so that it sells itself?. — Regis McKenna

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever. — Regis McKenna

Speed has become an important element of strategy. — Regis McKenna

The more alike two products are, the more important their differences become. — Regis McKenna

The best marketing is education. — Regis McKenna

Marketing should focus on market creation, not market sharing — Regis McKenna

Marketing is everything and everything is marketing, — Regis McKenna