Marty Neumeier Quotes & Sayings

The central problem of brand-building is getting a complex organization to execute a simple idea. — Marty Neumeier

The cave you fear to enter, goes the ancient proverb, holds the treasure you seek. — Marty Neumeier

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible. — Marty Neumeier

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. — Marty Neumeier

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. — Marty Neumeier

The narrow gauge mindset of the past is insufficient for today's
wicked problems. We can no longer play the music as written.
Instead, we have to invent a whole new scale. — Marty Neumeier

Brand is not what you say it is. It's what they say it is. — Marty Neumeier

A brand is a person's gut feeling about a product, service or organization — Marty Neumeier

When enough individuals arrive at the same gut feeling, a company can be said to have a brand. — Marty Neumeier

The best design tool is a long eraser with a pencil at one end. — Marty Neumeier

Designers don't actually solve problems. They work through them. — Marty Neumeier

Branding is the process of connecting good strategy with good creativity. — Marty Neumeier

flip side: its growing vulnerability. A failed launch, a — Marty Neumeier