Kristina Halvorson Quotes & Sayings

The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed — Kristina Halvorson

In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content. — Kristina Halvorson

High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. — Kristina Halvorson

Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it. — Kristina Halvorson