Jay Baer Famous Quotes & Sayings

Activate your fans, don't just collect them like baseball cards. — Jay Baer

Social media is an ingredient, not an entree. — Jay Baer

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. — Jay Baer

If your competitors start copying you then you are doing something right! — Jay Baer

You have to understand not just what your customers need, but how and where they prefer to access information. — Jay Baer

Never build your content ship on rented land. — Jay Baer

All companies would be better off if they stopped trying to be amazing and just focused on being useful. — Jay Baer

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift. — Jay Baer

Inspiration doesn't respond to meeting requests. You can't schedule greatness. — Jay Baer

Build with advocacy, follow with influence. Your employees are your biggest brand advocates. — Jay Baer

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know. — Jay Baer

If you help someone, you may create a customer for life. — Jay Baer

Content pays an ongoing information annuity that other forms of marketing simply do not. — Jay Baer

There is a very fine line between listening and stalking. — Jay Baer

The difference between Selling and Helping is just two letters. — Jay Baer

Social media allows big companies to act small again. — Jay Baer

Content that helps is superior to content that sells. — Jay Baer

Social media is about people, not logos. — Jay Baer

When brands talk about themselves in real time, it's just boring faster. — Jay Baer

Content is the fire. Social media is the gasoline. — Jay Baer

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?" — Jay Baer

Content is fire and social media is gasoline. — Jay Baer

Social media changes the relationship between companies and customers from master and servant, to peer to peer. — Jay Baer

The goals of content are consumption, then behavior. The goals of social are participation, then behavior. — Jay Baer

95% of millennials say their friends are the most credible source of product information. — Jay Baer

Everyone says social media is a unicorn, but maybe it's just a horse? — Jay Baer

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?' — Jay Baer

A lot of companies are still using social as the world's shortest press release. — Jay Baer

Passion is the gasoline of social media, — Jay Baer

Give away everything you know, one bite at a time. — Jay Baer

Worry more about being social, and worry less about doing social media — Jay Baer

People check their phone an average of 110x a day. — Jay Baer

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. — Jay Baer

Stop creating reports, and start creating understanding. — Jay Baer

The goal of social media is to turn customers into a volunteer marketing army — Jay Baer

True influence drives action, not just awareness. — Jay Baer

Focus On How To Be Social, Not On How To Do Social. — Jay Baer

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions. — Jay Baer

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it. — Jay Baer

True advocacy is born from culture, not technology or marketing. — Jay Baer

In social media marketing, average is no longer adequate. — Jay Baer

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. — Jay Baer

The goal is not to be good at social media, the goal is to be good at business because of social media. — Jay Baer

Social media is the ultimate canary in the coal mine — Jay Baer

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger. — Jay Baer