Geoffrey Moore Quotes & Sayings

Marketing has long known how to exploit fads and how to develop trends. — Geoffrey Moore

To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your intrusion and do everything they can to shut you out. — Geoffrey Moore

The biggest problem is typically overly ambitious expectations combined with undercapitalization. — Geoffrey Moore

Without big data, you are blind and deaf and in the middle of a freeway. — Geoffrey Moore

As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream. — Geoffrey Moore

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs. — Geoffrey Moore

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. — Geoffrey Moore